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September 25, 2005
FIND OF THE WEEK - Confused About Web 2.0? Web 2.0 - The Diagram
I’ve been extremely resistant to adopting the term “Web 2.0”. My excuse has been, and continues to be, a very simple one: I firmly believe the term “Web 2.0” has caught on for all the wrong reasons.
The term “Web 2.0” has turned out to be a brilliant marketing device. Even if it hadn’t been consciously designed to, it certainly has had a major impact distancing current web activities from the negative associations with the excesses, and lapses of investor judgement, which seemed to fuel the infamous “bubble” — of “Web 1.0”.
The mere use of the term “2.0” obviates any explainations, or rationalizations, about “1.0”.
This is, of course, all nonsense. The simple reality for “those who were there” is that there is absolutely nothing new in “this 2.0 release of the web”. Everything that people are now including in Web 2.0 was already in 1.0.
In fact, I would argue that the more sophisticated investors and entrepreneurs of Web 1.0 are well aware that Web 2.0 is really just a summary of what really mattered in the first place in Web 1.0 — the strategic subset — not a new superset ….
… I’ll post alot more on this in the near future.
In the meantime, for those of you that really want to embrace this meaningless and self-serving terminology, I happened to run across a recent Web 2.0 Meme Map which looks pretty good — although, perhaps, a bit too simplistic for my tastes.
Result of a "What is Web 2.0?" brainstorming session at FOO Camp 2005. Meme maps adapted from business model maps developed by Beam Inc.
Good post, Christian. The Web 2.0 phenomenon really seems to be more about taking what we learned from "Web 1.0" (the decade of development on the web from 1994 - 2004) and using it to make more attractive, engaging and ultimately useful websites and services that take advantage of the web technologies of today.
Obviously the compulsive need for buzzwords like Web 2.0 has helped fuel the widespread use of the term, but the lack of any description of what it means leaves a bad taste in my mouth. At least terms like AJAX are representative of the technologies underlying them. Better for all of us to have come up with a term that reflected our learnings in usability, interactivity, social networking, and style.
Thanks for the thoughtful commentary and reference to the Web2MemeMap.
Posted by: Alsymer at January 19, 2006 02:25 PM
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