Sacred Cow Dung: LinkedIn CheatSheet #1: How to make your name visible beyond your 3rd Degree

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August 12, 2005

LinkedIn CheatSheet #1: How to make your name visible beyond your 3rd Degree

Business Networking: Served HOT-- LinkedIn CheatSheet #1: How to make your name visible beyond your 3rd Degree

I totally agree with Naina Redhu about this being the #1 Cheat for optimizing LinkedIn for your own purposes — especially since the August 5, 2005 introduction of InMail which strips LinkedIn users of their contact information beyond their 3rd degree connections.

While I refer to doctoring your profile with contact info, Naina reports exactly how to doctor your profile. on his Business Networking blog. You should definitely read the original post which includes a complete explaination along with illustrattions, but here is the summary —

Here's what to do to get your name on the search results [and there are various ways to do this - I am only presenting the one that I use]:

Open your profile page - where you can edit your details. Edit your "HEADLINE" and include your name right at the beginning try to use brackets to seperate it from the text [See how I have done it at the end of this post]. One shortcoming of this approach is that your headline becomes shorter - you will have to remove redundant text to accomodate your name.

On your profile, also edit your summary to include whatever details you would want - the summary is included in its entirety in the search results detailed profile so think what would benefit you the most - give accurate details to the person searching. Some people could even paste their complete profile - including past employment/groups etc.

You're done!

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